With over 25 years of experience in event strategy and program design, Sarah creates long - term strategies that move audiences to deeper engagement. In addition to serving clients in industries as varied as corporate, national defence, and the professional sports fan experience, she has developed a nationally renowned university practice. Sarah has helped both public and private institutions realize the full potential of such milestone events as campaign launches, regional tours, centennial and sesquicentennial celebrations, and campus visit experiences. Sarah co - founded Educe with JoAnn Peroutka in 2013 to focus on higher education. The firm was sold in 2020. She has been published in national and regional press, has been a frequent speaker at professional association conferences, and has been recognized for her work by both PRSA and CASE. She is a graduate of Loyola University Maryland and achieved the rank of Certified Special Events Professional. Sarah chaired the 2017 CASE National Confer ence on Special Events and served on the 2014 CASE Summit Advisory Team. She has recently completed her term on the CASE Industry Advisory Council and the board of Business Volunteers Maryland.